After supporting dozens of Horizon Europe and other EU-funded research projects, at Future Needs we’ve seen a common thread: incredible science struggling to make the impact it deserves. Why? Because brilliant research is failing to generate the recognition, funding, and career opportunities researchers deserve. Many researchers are told research visibility is “important.” But what does...

Rethinking Dissemination Despite increasing pressure for public engagement and impact reporting, many EU researchers still see project dissemination as a distraction. An obligation rather than an opportunity. Measuring ROI feels vague, time is scarce, and many institutions still undervalue communication. But the data tells a different story. In a survey we conducted, 39 researchers across...