In business, we say the customer comes first. The reality today is that stakeholders come first: investors, the bank, the board. The customer has become the user, a number on the wall.

But there is an exception: The independent, self-funded business. The company built on little more than a vision.

Not the first result in your Google search. Not the sponsor of a big event. Rather, a recommendation shared between friends. A business that, not long ago, was one person’s dream. A company that answers to its customers.

Your request won’t go into an automated workflow. Your feedback will likely turn into a feature. The numbers are important to a self-funded business, but so are the names.

At Future Needs Management Consulting we support independent companies and share our experience to make business personal. Because we want diversity and innovation. Because we believe in an idea.