IAM-CC

Competence Centre to assess and advance societal readiness towards the adoption of Innovative Air Mobility solutions to increase social welfare
FUNDED UNDER
Horizon Europe
DURATION
01/06/2026 – 30/12/2029
BUDGET
€ 4 999 964.13

Project overview

IAM Competence Centre (IAM-CC) addresses one of the most critical and often overlooked aspects of Innovative Air Mobility (IAM): societal readiness for adoption. Rather than focusing solely on technological feasibility, the project explores the real-world challenges IAM can help solve, society’s readiness to embrace it, and how it can be deployed fairly and inclusively. 

Future Needs' Role

Future Needs led IAM-CC’s proposal writing and serves as the project’s main Social Sciences and Humanities (SSH) research partner. We develop methodologies and tools to assess and advance societal readiness, helping cities integrate Innovative Air Mobility (IAM) fairly. We also lead the development of the IAM Competence Centre, as well as dissemination and exploitation activities.

01

Call Topics Identification

Identified the relevant funding call and aligned the project concept with its objectives and requirements

02

Consortium Coordination

Brought together the consortium and coordinated partner contributions throughout proposal development.

03

Proposal Authorship

Led proposal writing, developing a clear narrative and structuring the application around the call’s evaluation criteria.

04

CA & GA Preparation

Supported the preparation of the Grant Agreement and Consortium Agreement, coordinating partner inputs and aligning documentation with EU funding requirements

05

Human-centred research

Applying co-creation and participatory methods to engage stakeholders, understand their needs, and develop and validate solutions that advance societal readiness for IAM.

06

Design

Created the project’s visual identity, its logo, brochure, poster, Office and deliverable templates, ensuring consistent branding across all project activities.

07

Communication

Managing the project’s website, social media, newsletters, press releases, videos and public campaigns to engage stakeholders and increase project visibility.

08

Dissemination

Coordinating dissemination activities, including scientific publications, conferences, workshops and managing the project’s Zenodo community.

09

Exploitation

Leading the exploitation strategy and supporting the long-term uptake and sustainability of project results.

10

Capacity Building

Leading the development of the IAM Competence Centre, supporting training, e-learning and knowledge sharing among cities and stakeholders.

Key Results and Outputs

Successful Horizon Europe Proposal

Future Needs led the development of the IAM-CC proposal, bringing a forward-looking vision and strong Social Sciences and Humanities (SSH) expertise to the emerging field of societal readiness. Anticipating the shift from technological acceptance to societal readiness, the proposal achieved the highest possible evaluation score.

  • 15/15 evaluation score
  • One of only two projects selected under the European Commission’s first pilot calls on societal readiness
  • €5 million project budget
  • 20 partner organisations across Europe
  • 3 Living Labs in Madrid, Milan and the Coimbra Region

Project Branding & Visual Identity

Future Needs developed and presented the IAM-CC visual identity at the kick-off meeting in Athens, already in M1, ensuring a strong and consistent brand presence from the project’s very first month.

  • Project logo and brand guidelines
  • Brochure and poster
  • Office and deliverable templates
  • Social media templates
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