In business, we say the customer comes first. The reality today is that stakeholders come first: investors, the bank, the board. The customer has become the user, a number on the wall.
But there is an exception: The independent, self-funded business. The company built on little more than a vision.
Not the first result in your Google search. Not the sponsor of a big event. Rather, a recommendation shared between friends. A business that, not long ago, was one person’s dream. A company that answers to its customers.
Your request won’t go into an automated workflow. Your feedback will likely turn into a feature. The numbers are important to a self-funded business, but so are the names.
We support independent companies to make business personal. Because we want diversity and innovation. Because we believe in an idea.