User research and service design are essential for creating user-centric products or services. Through user research, we help you understand how users interact with a new idea or concept, enabling us to optimise its interface to be more intuitive and useful. Service design takes a broader approach, considering the entire ecosystem of interactions among end-users, customers, and service providers across multiple touchpoints. This ensures that the overall service is seamless, efficient, and delivers value throughout all these interactions.

As new technologies and innovations create new products and markets, our research focuses on understanding these future markets and predicting the evolving competitive landscape. We conduct detailed analyses to identify what drives performance in both well-established and new markets. This helps you understand what factors contribute to success in various business environments. Additionally, we use our expertise in strategy, innovation management, and entrepreneurship to help you develop effective business strategies.

Some of the business tools and methods we use:

Our socio-economic research activities aim at learning about the social, cultural, economic and political conditions of stakeholders including individuals, groups, communities and organizations. We use the broad range of social, economic and political research methods to:

• Appraise measures including social and distributional impact assessment, health impact assessment and equality impact assessment.
• Assess the overall business case for investment from a demand and supply side.
• Understand policy agendas formation and governance of various sectors such as mobility and transport, health, construction, education and ICT
• Investigate ways of steering policy to improve its social, environmental and economic impacts
• Investigate functions of, and interrelations between, public participation, institutional collaboration, measure selection and evaluation, and assessing the potential for relational and collaborative planning and co-design in mitigating uncertainty.

Some of the socio-economic methods we employ are: